Episode 6 – Five secrets toward building a professional relationship with members of the media

Few things are more complicated than how our relationship with members of the media — both traditional media (newspapers, TV, radio) and new media (podcasters, bloggers, social media influencers) — should work. You’re not quite friends, you’re not quite enemies, you’re not quite frenemies. So what works? Here are five secrets toward making your connection with the media fruitful.

 

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