It’s a universal habit. A company or agency will spend tens of thousands of dollars working with a consultant on a crisis communications plan. And once it’s done, once it arrives in the mail in its glossy cover, the crisis communications plan takes its place on a shelf and is rarely looked at again. Today on Public Relate, what you should do with a crisis communications plan before a crisis emerges.
Public Relate is a podcast exploring public relations in an evolving and turbulent communications world. It’s hosted by Dave Pidgeon, founder of Navigate Strategic Communications LLC. You can contact Dave at 717-669-2026 or by email (firstname.lastname@example.org)